For organisations
A coach for your members, patients or team
Gyms, PT studios, clinics, NHS teams and employers: give your people a coach that joins the dots, on the app and on WhatsApp, with your name on it.
Talk to us about a pilot, or email hello@pal.health
Who it's for
Gyms and leisure operators
Coaching for the hours your members aren't in the gym: nutrition, sleep, steps and the plan for the week. Check-ins on WhatsApp can point people to your classes, PT sessions and events.
PT studios and coaches
Connect with each client as their professional Pal. You see their wins and weekly progress, and, only if they confirm it, an open book of their plan, meals and training. Pal keeps them going between sessions.
NHS teams and clinics
Day-to-day wellbeing support alongside the care you already give, with people pointed back to your services when they need them. Pal gives wellbeing guidance, not medical advice.
Employers and people teams
A coach for hybrid, remote and shift-working staff, on the app or WhatsApp. Pal amplifies what you already offer by pointing people to your EAP, occupational health, physio and benefits at the right moment.
What we build with you
Every partnership is tailored. We bring Pal; you bring your knowledge, your tools and your brand, and we wire them together in a pilot.
What we build with you · 1
Your knowledge, in Pal
You share what your people should know. Pal uses it in conversation, and points them to the right service or page at the right moment.
- Class timetables
- Programmes
- FAQs
- Policies
- Menus
- EAP services
- Occupational health
- Clinic pathways
- Documents
- Links and pages
Example: Northside, a fictional gym
What we build with you · 2
Pal takes action with your tools
We connect custom tools to your systems, so Pal does things for your people rather than just answering questions.
- Checked tomorrow's timetable
- Booked a space
- Set a reminder
Example with a fictional gym
Book a class or PT session
Finds a slot that fits the member's week and books it.
Sign people up
For an event, a challenge or a course.
Check opening times and availability
Live from your systems, not a stale web page.
Log attendance
So progress and rewards line up with real visits.
Refer someone to a service
Physio, EAP, occupational health or a clinic pathway.
Raise a request
A callback, a membership change or a question for your team.
What we build with you · 3
Your brand, your Pal
The same coach, re-styled to look and sound like you: your colours, your logo, your coach's name and tone of voice, on the app and on WhatsApp.
What changes
- Colours
- Logo
- Name
- Tone of voice
- WhatsApp number
Examples. Northside and Harbour Health are fictional, and the numbers are from Ofcom's range for drama.
- PPalMorning, AlexPal
Protein's landing late again. A yoghurt at 11 would sort it, and keep you full for spin.
This week 2 of 3
Protein at breakfast · Two strength sessions · Walk at lunch
Message PalPal
- NNorthsideLet's go, AlexMax
Two sessions down, one to go. Spin's at 18:30 tonight. Want me to grab you a bike?
This week 2 of 3
Protein at breakfast · Two strength sessions · Walk at lunch
Message MaxNorthside, a fictional gym
- HHarbour HealthGood morning, AlexHarbour Coach
How did the first week of the walking programme feel? Your next check-in with the team is on Thursday.
This week 2 of 3
Protein at breakfast · Two strength sessions · Walk at lunch
Message Harbour CoachHarbour Health, a fictional clinic
What your people get
- Tracking in seconds. Calories and macros from a photo, a sentence or a voice note, and nothing's logged until they check it.
- A coach that joins the dots between their nutrition, activity and overall health, with a plan for the week and check-ins.
- On the app and on WhatsApp, with the same memory, so it reaches people where they already are.
- Proactive, not passive. Timely check-ins rather than generic notifications, pointing people to what you offer.
- Pals who keep them going. A partner, friend or their PT can send kudos and nudges, and they choose what each one sees.
- Built for real life: GLP-1 medicines, perimenopause and menopause, and injuries and niggles.
How a pilot works
-
Scope
We agree who it's for, what you'd like to change, the services Pal should point people to, how it's branded, and how we'll measure it.
-
Launch
Your people get Pal on the app and WhatsApp, with your name on it. We handle the coaching, the safety rules and the support.
-
Review
You get an aggregated, anonymised report on how it went, never anyone's individual data. Then we decide together what comes next.
Questions
Can Pal carry our brand?
Yes. Pal can be co-branded, or white-labelled with your own name and colours. A fully re-branded version already runs on the same platform. We'll agree what makes sense for your pilot.
Can Pal connect to our booking, membership or referral systems?
Yes. As part of a partnership we build custom tools for your systems, so Pal can book, sign people up, check availability, log attendance, refer people to services or raise requests. We scope exactly which ones in the pilot.
What content can we give Pal?
Timetables, programmes, FAQs, policies, menus, details of your EAP, occupational health or clinic pathways, documents and links. Pal uses them in conversation and points people to the right place.
Does Pal replace our EAP, occupational health or clinical services?
No. Pal is a wellbeing coach. It points people to the services you already provide, and it isn't a medical device or a crisis service. If someone mentions self-harm or a crisis, Pal replies with UK helplines rather than coaching.
Will we see individual people's data?
No. Organisations only ever get aggregated, anonymised reports, for example how many people are active. Nobody's chats, logs or health information are shared with you. If a coach or PT connects as someone's Pal, that person chooses exactly what they see.
What about data protection?
Pal runs under UK data protection law, and health data is only used with each person's explicit consent. We'll support your DPIA and give you the details your information governance team needs. Our privacy policy lists every provider we use.
How much does it cost, and how quickly can we start?
It depends on the size of the group and how much branding you want. Tell us what you have in mind and we'll scope a pilot with you.
Talk to us about a pilot
Tell us who it's for and what you'd like Pal to help with. We'll come back to you to set up a call.

